Who We Are
We understand your customers are your most valuable assets. As the database-marketing unit of Acxiom, Acxiom Direct has the expertise and strategic strength to take those assets and make them even more valuable to your business.
Our highly experienced strategists and delivery experts, along with Acxiom’s vast data resources, give us the unique ability to provide you with exciting marketing programs and breakthrough creative that build brand awareness, strengthen customer relationships and increase profits.
What We Offer
Acxiom Direct specializes in knowing a client’s industry and the metrics that drive it. Our industry expertise lies in financial services, sports marketing, retail services and travel & entertainment.
In short, it’s understanding your customers, knowing what motivates them and delivering marketing campaigns that sell that makes Acxiom Direct exceptionally qualified to turn strategy into results.
We understand your customers are your most valuable assets. As the database-marketing unit of Acxiom, Acxiom Direct has the expertise and strategic strength to take those assets and make them even more valuable to your business.
Our highly experienced strategists and delivery experts, along with Acxiom’s vast data resources, give us the unique ability to provide you with exciting marketing programs and breakthrough creative that build brand awareness, strengthen customer relationships and increase profits.
What We Offer
- Full campaign management: From strategy and segmentation to production and reporting, Acxiom Direct fulfills a client’s program marketing objectives.
- Database Management: Using Acxiom Direct’s proprietary technology SmartDM Insight, clients gain a consolidated view into their customer data that will drive intelligent marketing decisions. Web based and user friendly, SmartDM Insight offers segmentation tools, campaign management, reporting and analytics. Our technology includes integrated E-services tools for e-mail marketing, online surveys and customer preference management.
- Customer Data Integration: Acxiom Direct can combine multiple sources of client data and integrate them by using industry leading data hygiene and merging processes. The result is a single, more focused view of customers available for marketing campaigns.
- Analytics: Successful partnerships with our clients are directly related to the results we produce. At Acxiom Direct, results are measured and reported so our clients understand the true value of the services we provide and have the information to strategically strengthen on-going efforts.
- Direct Mail Services: Acxiom Direct’s direct mail fulfillment resources and lettershop capabilities streamline and optimize campaigns.
- Creative: Relevant, meaningful and motivating creative is the hallmark of Acxiom Direct’s creative services. Widely recognized by industry watchers such as MSFA, our creative expertise is strategically based to provide optimum results.
- E-Services: Database management clients use Acxiom Direct’s staff of e-mail marketing professionals to fulfill targeted permission based e-mail campaigns to their customers using industry best practices.
Acxiom Direct specializes in knowing a client’s industry and the metrics that drive it. Our industry expertise lies in financial services, sports marketing, retail services and travel & entertainment.
In short, it’s understanding your customers, knowing what motivates them and delivering marketing campaigns that sell that makes Acxiom Direct exceptionally qualified to turn strategy into results.